tag:blogger.com,1999:blog-18327922145964922572024-03-12T21:55:31.563-07:00Der Webdesign Blog für OnlineshopsUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1832792214596492257.post-70388639834917057012012-04-11T14:24:00.002-07:002012-04-11T14:24:03.603-07:00Webdesign - Wirkung auf Kunden<span class="" id="result_box" lang="de"><span class="hps">Ich neige dazu,</span> <span class="hps">dass</span> <span class="hps">einfacher!</span> <span class="hps">=</span> <span class="hps">Weniger Wahlmöglichkeiten</span> <span class="hps">denken.</span> <span class="hps">Mit allen</span> <span class="hps">Entscheidungen</span> <span class="hps">ist nach wie vor</span> <span class="hps">wichtig, aber</span> <span class="hps">mit einer</span> <span class="hps">Oberfläche, die Anwender</span> <span class="hps">an die</span> <span class="hps">richtige Wahl</span> <span class="hps">erforderlich ist.</span><br /><br /> <span class="hps">Anekdote:</span> <span class="hps">Ich habe früher</span> <span class="hps">in einem orientalischen</span> <span class="hps">Teppich</span> <span class="hps">Geschäft</span> <span class="hps">zu arbeiten.</span> <span class="hps">Buchstäblich jeder</span> <span class="hps">Teppich</span> <span class="hps">war anders.</span> <span class="hps">Choices</span> <span class="hps">gibt es zuhauf.</span> <span class="hps">Wir töteten</span> <span class="hps">unsere Konkurrenz</span><span>, die</span> <span class="hps">weniger Möglichkeiten</span> <span class="hps">hatten</span><span>.</span> <span class="hps">Wir taten es</span><span class="">, indem er</span> <span class="hps">Verkäufer, die</span> <span class="hps">an Ihrem</span> <span class="hps">Farbmuster</span> <span class="hps">anschauen und</span> <span class="hps">sofort</span> <span class="hps">bringen Sie zu den</span> <span class="hps">3-5</span> <span class="hps">Teppiche</span><span>, die am besten</span> <span class="hps">mit diesen</span> <span class="hps">Farben</span> <span class="hps">in der gewünschten Größe</span> <span class="hps">würde funktionieren</span> <span class="hps">könnte</span><span>.</span><br /><br /> <span class="hps">Teppiche</span> <span class="hps">wurden von</span> <span class="hps">Größe und Art</span> <span class="hps">aranged</span><span>, aber das war</span> <span class="hps">vor allem</span> <span class="hps">zu helfen,</span> <span class="hps">Vertrieb</span> <span class="hps">finden.</span> <span class="hps">In der Tat wurden</span> <span class="hps">die Teppiche</span> <span class="hps">rund um den</span> <span class="hps">Shop</span> <span class="hps">regelmäßig</span> <span class="hps">um das Aussehen der</span> <span class="hps">sich bewegenden</span> <span class="hps">Lager zu halten</span> <span class="hps">verschoben.</span> <span class="hps">Die Kunden würden</span> <span class="hps">nie</span> <span class="hps">finden, was sie</span> <span class="hps">allein</span> <span class="hps">wollte.</span><br /><br /> <span class="hps">Das Geschäft</span> <span class="hps">scheiterte, als</span> <span class="hps">wir einen neuen</span> <span class="hps">Manager,</span> <span class="hps">der beste Ansatz</span> <span class="hps">wäre</span><span>, um die Auswahl</span> <span class="hps">zu den</span> <span class="hps">meistverkauften</span> <span class="hps">Maschine</span> <span class="hps">gemacht</span> <span class="hps">Teppiche</span> <span class="hps">reduzieren</span><span>, ordnen Sie sie</span> <span class="hps">auf Gestellen</span> <span class="hps">in irgendeiner</span> <span class="hps">starren</span> <span class="hps">Kategorisierung,</span> <span class="hps">nie</span> <span class="hps">bewegen</span> <span class="hps atn">Sie die Geschirrkörbe (</span><span>loszuwerden</span> <span class="hps">Lager</span><span>-Hilfe)</span> <span class="hps">gedacht</span> <span class="hps">haben</span><span>,</span> <span class="hps">und</span> <span class="hps">die Senkung der Overhead</span> <span class="hps atn">(</span><span>loszuwerden,</span> <span class="hps">Vertriebsmitarbeiter</span><span>).</span> <span class="hps">Umsatz</span> <span class="hps">ging</span> <span class="hps">durch den Boden und</span> <span class="hps">das</span> <span class="hps">Geschäft</span> <span class="hps">immer noch</span> <span class="hps">nicht erholt hat.</span><br /><br /> <span class="hps">Übersetzt</span> <span class="hps">ins Web</span><span>,</span> <span class="hps">waren</span> <span class="hps">unsere Vertriebsmitarbeiter</span> <span class="hps">das Suchfeld ein.</span> <span class="hps">Geben Sie</span> <span class="hps">in dem, was</span> <span class="hps">Sie wollen</span><span class="">, werden wir es</span> <span class="hps">für Sie zu finden</span><span>.</span> <span class="hps">Designer sind</span> <span class="hps">die</span> <span class="hps">Lager</span><span>-Hilfe,</span> <span class="hps">halten</span> <span class="hps">sie</span> <span class="hps">die Dinge in Bewegung</span> <span class="hps">um und</span> <span class="hps">sieht frisch</span><span>.</span><br /><br /> <span class="hps">Wenn Sie</span> <span class="hps">die Anordnung</span> <span class="hps">Ihrer Produkte</span> <span class="hps">sind</span> <span class="hps">hinter</span> <span class="hps">riesigen</span> <span class="hps">Listen von</span> <span class="hps">Kategorien</span><span>, du bist</span> <span class="hps">nur</span> <span class="hps">etwas falsch.</span> <span class="hps">Die Anzahl der Möglichkeiten</span> <span class="hps">ist nicht das Problem</span><span>.</span> <span class="hps">Der Benutzer muss nicht</span> <span class="hps">wissen oder ignorieren,</span> <span class="hps">welche Kategorie</span> <span class="hps">Sie haben</span> <span class="hps">für dieses Stück</span> <span class="hps">von</span> <span class="hps">Informationen</span> <span class="hps">oder Waren</span> <span class="hps">ausgewählt.</span> <span class="hps">Sie wollen</span> <span class="hps">dir sagen, was</span> <span class="hps">sie suchen</span><span>, und Sie</span> <span class="hps">produzieren Ihre</span> <span class="hps">kurze Liste von</span> <span class="hps">*</span> <span class="hps">relevant</span> <span class="hps">*</span> <span class="hps">Wahlmöglichkeiten.</span></span>Unknownnoreply@blogger.com0